5 Best Benefits of Implementing CI/CD in Your Organization


CI/CD, comprises of two related practices — continuous integration and continuous delivery, is an integral part of modern development that intended to reduce errors during integration and deployment while increasing project velocity. CI/CD has a myriad of benefits, in this article, we will walk you through the 5 best benefits of implementing CI/CD in your organization.


5 Benefits of Implementing CI/CD in Your Organization

1. Reduce Costs

Automation in the CI/CD pipeline reduces the number of errors that can take place in the many repetitive steps of CI and CD. Doing so also frees up developer time that could be spent on product development as there aren’t as many code changes to fix down the road if the error is caught quickly. Another thing to keep in mind: increasing code quality with automation also increases your ROI.

Some popular CI/CD tools that are currently available on the market are: Github and Bitbucket, Jenkins for build automation, and Selenium and Katalon Studio for test automation.

2. Customer Satisfaction

The advantages of CI/CD do not only fall into the technical aspect but also in an organization scope. The first few moments of a new customer trying out your product is a make-or-break-it moment.

Don’t waste first impressions as they are key to turning new customers into satisfied customers. Keep your customers happy with fast turnaround of new features and bug fixes. Utilizing a CI/CD approach also keeps your product up-to-date with the latest technology and allows you to gain new customers who will select you over the competition through word-of-mouth and positive reviews.

Your customers are the main users of your product. As such, what they have to say should be taken into high consideration. Whether the comments are positive or negative, customer feedback and involvement leads to usability improvements and overall customer satisfaction.

Your customers want to know they are being heard. Adding new features and changes into your CI/CD pipeline based on the way your customers use the product will help you retain current users and gain new ones.

3. Faster Release Rate

Failures are detected faster and as such, can be repaired faster, leading to increasing release rates. However, frequent releases are possible only if the code is developed in a continuously moving system.

CI/CD continuously merges codes and continuously deploys them to production after thorough testing, keeping the code in a release-ready state. It’s important to have as part of deployment a production environment set up that closely mimics that which end-users will ultimately be using. Containerization is a great method to test the code in a production environment to test only the area that will be affected by the release.

4. Increase Team Transparency and Accountability

CI/CD is a great way to get continuous feedback not only from your customers but also from your own team. This increases the transparency of any problems in the team and encourages responsible accountability.

CI is mostly focused on the development team, so the feedback from this part of the pipeline affects build failures, merging problems, architectural setbacks, etc. CD focuses more on getting the product quickly to the end-users to get the much-needed customer feedback. Both CI and CD provide rapid feedback, allowing you to steadily and continuously make your product even better.

5. Smaller backlog

Incorporating CI/CD into your organization’s development process reduces the number of non-critical defects in your backlog. These small defects are detected prior to production and fixed before being released to end-users.

The benefits of solving non-critical issues ahead-of-time are many. For example, your developers have more time to focus on larger problems or improving the system and your testers can focus less on small problems so they can find larger problems before being released. Another benefit (and perhaps the best one) is keeping your customers happy by preventing them from finding many errors in your product.

Want to dive deeper into the benefits of CI/CD? Check out this article


Nowadays, companies are striving for faster release cycles and higher quality software. While CI/CD is beneficial in many ways, it’s no one-size-fits-all solution for every organization. I hope this article will help you decide if this is the right step for your organization to take.

How to Apply Shift-Left Testing in Continuous Testing?

In today’s fast-paced market, the demand to deliver quality software products in a cost and time-effective manner continues to accelerate. When you get the software to market faster, you gain a competitive advantage. Shift-left testing and continuous testing is a great combination to accommodate that need. To help you better understand these two notions, in this article, we will walk you through the definition of each method, their benefits and how to implement them into your SDLC.

What is Continuous Testing?

Continuous Testing is a software testing type in which the product is evaluated early, often, and throughout the entire continuous delivery process. In short, continuous testing is all about testing early and often. 

You may ask why continuous testing is so valuable, the answer is saving time. Incorporating continuous testing into your organization’s testing strategy accelerates your time-to-market but keeps the quality your customers expect. Moreover, this testing type also enables constant feedback for developers to fix bugs before being released to production, and as such, make the process run much faster. 

Learn more: Continuous Testing 101 | All You Need To Know

What is Shift-Left Testing?

Shift-left testing is an approach of bringing testing earlier into the developer lifecycle while improving quality measures. Unlike the traditional testing method where testing is brought in at the end of the development process, the idea of shift-left testing is to involve testing from the beginning of the design phase to build an appropriate testing strategy. Finding problems as soon as possible reduces the amount of time spent resolving them and reduces the change of testing becoming a bottleneck to a fast release. 

Additionally, with shift-left testing practices in place, the product team is now incorporate testing early in their pipeline, thus advance faster, seamlessly improve and win over the competition in the market.

To learn more about the benefits and challenges of Shift-left testing, refer to this article

Why Shift-Left Testing Matters in Continuous Testing?

While shift-left testing has a myriad of key benefits, the technique alone is not enough. Shift-left testing should be incorporated into continuous testing so that testers can generate more frequent, holistic and more practical tests with the implementation of real functional data. The combination “shift-left continuous testing” adds to the automation of your application testing, ensures that it is utilized as much, as early, and as continuous as possible throughout the product development pipeline.

In other words, by incorporating shift-left testing and continuous testing, bug detection can be done more efficiently in the early stage, resulting in higher quality feedback and faster issue resolution with lesser effort.

How to Apply Shift-left Testing in Continuous Testing?

As shift-left and continuous testing employ the same process of testing at every stage and as often as possible, it’s safe to say that shift-left testing is a part of continuous testing. While shift-left testing focuses on defined objectives, continuous testing is part of the process of executing tests in the DevOps pipeline to get feedback on bugs as soon as possible. Therefore, if continuous testing incorporates the entirety of the DevOps pipeline (i.e. from planning, designing, developing to deploying), shift-left takes a part of each cycle and sets testing strategies for each task in the cycle. Shift-left testing enhances continuous testing and makes it a stronger weapon against bugs. 

Additionally, you can apply shift-left testing through BBD (behaviour-driven development). BDD, for those who don’t already know, is a versatile Agile software development approach that enhances collaboration between developers and non-technical team members (e.g. managers). 

Katalon Studio is a powerful tool for you to implement BDD into shift-left testing through Jira integration.


More and more, companies are finding out that the old style is simply not conducive to rapid releases. After all, time is money. Shifting testing practices left and incorporate testing as early as possible allows software businesses to beat their competition to the market.

Learn more: 5 Continuous Testing Best Practices | Tester Can’t Live Without

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